Intellectual Property (IP) Volume 2 | July - Dec 2025 Strategically deploying intellectual assets for growth.

IntroductionThe developments of 2024 underscore the growing centrality of intellectual property in an increasingly innovation-driven global economy. Over the past year, IP has evolved from a purely protective legal tool into a strategic commercial asset across the creative, technological, and industrial sectors. At Kenna, our work continues to centre on helping IP owners move beyond registration formalities to strategically deploy their intellectual assets for growth, competitiveness, and long-term commercial advantage.