Overview
Social media platforms collect, analyse and monetise personal data on a vast scale, often without users fully understanding how their information is used. While Nigeria has taken important steps to regulate these practices through the Nigeria Data Protection Act 2023 and the General Application and Implementation Directive 2025, significant questions remain about the effectiveness of these safeguards.
This insight examines the legal and practical challenges surrounding the commercialisation of personal data, including the limitations of user consent, cross-border data transfers, behavioural profiling and regulatory enforcement. It also considers the role of the courts in addressing unauthorised data use and the measures needed to strengthen Nigeria’s data protection framework as the digital economy evolves.
